Pubinno is Redefining Sustainability: No Water, No Beer - Pubinno

Pubinno is Redefining Sustainability: No Water, No Beer

June 26, 2020
Pouring a tall glass of sparkling water with splash and effervescent bubbles in a close up side view

Global water crisis

We only have one Earth and yet we do not give enough love and attention it deserves.

Building a truly sustainable world is one of the most important challenges for the world during the Corona crisis. The fear of Covid-19 pandemic led us to become more worried about our future and less accepting of insensitivity to nature. As is well known, the most important element of nature and all living things is water.

Although it is easy to think that water will always be enough for us while it covers three-fourths of the planet, the oceans make up about 97 per cent of Earth’s water and much of the remaining water that is not salt is frozen in glaciers and polar ice. Therefore, there is too little water for human consumption and our blue planet faces formidable threats.

According to a High Level Panel on Water convened by the United Nations and the World Bank Group in 2018, 40 per cent of the world’s population is affected by water scarcity. It is also estimated that 700 million people worldwide are at risk of being displaced as a result of waste of water by 2030*. It is clear, then, that a major step forward in reducing waste of water is critical to fight climate change and to achieve water-secure future. Pubinno, as The Future of Draft Beer, is determined to take necessary actions to integrate sustainable business practices into the global beer industry.

What does it all mean to beer?

Beer is the most widely consumed alcoholic beverage in the world, and third most consumed beverage overall, after water and tea**. While beer is composed mostly of water, which is used in every step of the brewing process, water footprint of beer becomes highly important to contribute to a large extent in saving the environment. Especially after Covid-19 impact on food and beverage industry, Pubinno gives the highest priority to sustainability goals of all stakeholders in the entire draft beer ecosystem.

The water consumption per liter of beer ranges from five to six gallons***. Besides, based on research conducted on bar owners, there is also a very high waste percentage on average, which is about 23 per cent, because of the poor and insufficient draft beer systems all over the world. The insufficient and highly out of date system of tech does not give a chance to track the beer in the most developed way. Therefore, Pubinno’s data-driven and high-tech innovations not only provide efficiency, but also collect data for inventory planning to make things better and more sustainable.

In this time of crisis, we still have time to reconsider the habits that do not respond to our needs. For instance, it is sadly true that beer-line cleaning process uses the most water —three to eight gallons per gallon of beer****. We, at Pubinno, design and produce the hardware and software for beer taps that cut wastage and make possible achieving the Perfect Beer with less water in draft beer systems and services.

How Pubinno leads sustainability in the beer industry

You never fight if you don’t know how.

Raising awareness of unsustainable practices requires bold new thinking and vision. We, as Pubinno, are passionate about developing high-quality technology to fight waste of water in the global beer industry. We are proud of the progress we have made so far. Pubinno Smart Taps have saved more than 76 million liters of water. Nope, that’s not a typo. 76 million liters of water. It is equal to the amount of water needed by Ethiopia’s Unesco World Heritage-listed Harar for more than half the year, which unfortunately faces a serious water crisis. For that purpose, we are glad to embrace innovation in the beer industry for the good of both the world and entire draft beer ecosystem.

We have a passion for planet Earth. We have a passion for beer. Everything we do is driven by our dream of bringing sustainability to the global beer industry for a better world. We strongly believe that fixing the future purely and simply depends on the actions we will take. As climate change increasingly deepens water resources challenges, Pubinno, as The Future of Draft Beer, will always continue to put great effort into building a more sustainable world. 

Cheers to better tomorrows!


By loading the video, you agree to Vimeo’s privacy policy.
Learn more

Load video


Perfect Pairs: Beer and Snacks

Perfect Pairs: Beer and Snacks #pubculture If served under the right conditions, draft beer is the freshest form of beer. When enjoying an ice-cold pint

Drinking Culture in England

Drinking Culture in England #pubculture The second guest of our new series, in which we share interesting information from the drinking cultures of countries, is