Net Zero Manifesto

The water crisis is a harsh reality that millions of people around the world are forced to confront every day. With only 3% of the world’s water being fresh and accessible, the majority of the population can’t find clean water for their basic needs.

The situation is only getting worse, with 2.7 billion people experiencing water scarcity for at least one month each year.

At Pubinno, our mission is to build the Future of Draft Beer where every perfect pint is also a step towards a Net Zero future. For years, we have been working tirelessly to decarbonize every step in the value chain of the draft beer industry. However, the world is now at a critical turning point.

We cannot afford to wait any longer, which is why we are urgently taking action and publishing this manifesto, and we invite you to join us on this journey to save the world, one perfect pint at a time.

The traditional beer industry has long been plagued by un-standardization, inefficiency, and waste that contribute to climate change, as technology was never a key enabler for the operations. Even though it has reaped the benefits of certain technological developments, such as the invention of commercial kegs in 1955, it is now time to step up the game and embrace the latest technologies that are creating and protecting the world as we know it today. The inefficient processes lead to the production of excess beer, avoidable consumption of water and resources, which leads to excessive packaging, and indeed, avoidable carbon emissions.

Think about how every aspect of our lives, in one way or another, relies on technology, making it easier and more efficient. Why can’t we do the same in an area of our lives that brings us joy?

This is why we, at Pubinno, are on a mission to save the planet, one perfect beer at a time. From San Francisco to Tokyo, Pubinno is leading the way in the fight against climate change. By creating a closed ecosystem that saves water, reduces the use of resources, and carbon emissions, we’re not just building a sustainable future for the beer industry — we’re building a better future for everyone. And with each new city and country we expand to, we’re making that future a little bit brighter. Whether you’re enjoying a pint at your favorite pub in London or trying out the latest craft beer in New York City, Pubinno’s end-to-end smart solutions are there to ensure that every pour is perfect and every resource is optimized.

Simply by making a more conscious choice and ordering your perfect draft beer poured from Pubinno’s Smart solutions into the reusable glasses, you can prevent great amounts of water, beer, and glass waste. The moment has arrived for beer brands to recognize and act on the urgency of the situation, stepping up to protect our planet. The need for action is greater than ever, and we cannot afford to be passive. We must act decisively and take bold action to ensure a sustainable future for us, our planet, and future generations. Procrastination time is over.

The time to take real action has come. Instead of trying to put a bandaid on the ever-escalating climate change, we need to put a real effort into solving the root cause of the problem. As a revolutionary force in the draft beer industry, Pubinno is eliminating the biggest flaws of traditional draft beer — lack of data and waste — by building the Internet of Beer, enabling everyone in the draft beer industry to work more efficiently while pouring the perfect pint. Not only are we solving the significant challenges the beer industry is facing, but we are also offering the industry sustainable solutions to create a Net Zero future with our patented technology powered by Artificial Intelligence, and Robotics. Our Smart solutions learn from the past, provide invaluable “small” data for the present, and offer insight for the future, enabling intentional decisions for the first time ever in the draft beer industry. 



Since the launch of building the Internet of Beer, just through Pubinno’s products, more than 60 million perfect pints within the scope of our North Star Metric have been served to customers in 60 cities across three continents, saving over 700 million liters of water, which is enough to produce around 2 million barrels of beer. In fact, the impact Pubinno creates extends beyond the beer industry. This amount of water saved could supply clean drinking water to 189 million people or fill 280 Olympic-sized swimming pools. 700 million liters of water would also be used to flush a standard toilet over 70 million times (assuming each flush uses 10 liters of water), and can be consumed by over 4 million people in a year. 

Our commitment to creating a Net Zero future is also reflected in our consistent support of Sustainable Development Goals (SDG) 6, 12, and 13, which aim to ensure sustainable management of water, promote sustainable consumption and production, as well as taking immediate action to tackle climate change. We strive for making a positive impact on the environment and inspiring others to join in this crucial mission. Our goal is to create a world where beer lovers can enjoy their perfect beer with peace of mind, knowing that every sip from the Smart Tap is helping to protect our planet. With the belief that taking collective action is critical to tackle climate change, we are proud to be partnering with global organizations such as the Leaders for Climate Action and the World Wildlife Fund to make a real difference.

While our efforts and achievements have been and will be significant, it is equally important to recognize that this challenge can neither be faced nor won alone. We are here to provide you with game-changing solutions. What we need is for you to join us and help us save the world together. If Pubinno and its team were able to save 700 Million Liters of water in a short span of time, think of the results we can achieve if each of us starts making an effort towards a greener future. A small act can influence a big change. 

As the saying goes,“Coming together is a beginning, staying together is progress, and working together is success.”



This is why we are committed to providing all stakeholders in our ecosystem with sustainable solutions and call for everyone’s participation in the crucial efforts to save our home. In order for us to create the change that our earth needs, we must come together, believe and invest in the power of technology to solve the world’s problems, and work towards our common goal of creating a Net Zero future. By simply drinking from the Smart Tap, you can make an impact by saving up to three glasses of water and contributing to decarbonization.

As part of our manifesto, which is focused on our mission to contribute to the efforts to save the world, we are taking action to give back the amount of water we save through our technologies. We are launching a project to support water-stressed areas, with a focus on creating long-term sustainable solutions, including but not limited to water treatment. We believe that by taking these actions, we can make a positive impact and inspire others to do the same.

Remember, with Pubinno, a perfect pint a day can keep climate change away.
Join us at the forefront of the beverage revolution, where every pour and every taste is a step forward to a Net Zero future.

Y. Can Algul
Co-founder & CEO