At Pubinno, we are aiming to extend our sustainability framework in 2018.

Pubinno is a technology company that builds AI powered smart beer taps. The company originates from Turkey and moved its head office to Silicon Valley. Currently, Pubinno is active in 7 different countries.

Pubinno’s AI powered smart beer taps pour the perfect beer by analyzing 10 different parameters such as, temperature, pressure, freshness, and maintenance. With its patented robotics, the smart taps serve the perfect beer each time. The taps prevent excess foam and spills, thus increase keg efficiency up to 20%.

Pubinno’s Internet of Beer platform converts sales, operations and quality data into meaningful & reliable insights using AI. With Pubinno’s smart beer platform; consumers get perfect beer, bar managers increase profits and brands can ensure quality standardization across all sales outlets.

Beer’s raw materials are wheat and barley. Furthermore, to produce 1 liter of beer, we need approximately 50 to 200 liters of water depending on the type of beer. This concept (also named as virtual water or embedded water) is one of the essential elements of sustainable strategies for resource efficiency. Pubinno, by eliminating waste & spillage at the bar, improves keg efficiency up to 20%. 10% of this improvement is around sales tracking and the remaining improvement is due to less resources being wasted at the bar. By minimizing waste, Pubinno’s products help increasing sustainability of the beer life cycle.

Let’s consider a 50 liter keg. Pubinno, by reducing 10% waste, saves 5 liters of beer at each keg. This eliminates;

⦁ An economic loss resulting from the loss of 5 liters of beer.

⦁ The beer mixing with the drain water, which in turn prevents the pollution of hundreds of liters of water.

⦁ 500 to 2000 liters of virtual water being wasted that would be otherwise used in the production of 5 liters of beer.

Pubinno aims to provide efficiency and quality standardization for 20,000 beer taps in Turkey. By doing this, it is possible to save 4 billion liters of virtual water. In other words, each year 200 million liters of draft beer is consumed, and Pubinno aims to save 20 million liters of wasted beer at restaurants, hotels and bars.

Pubinno is a technology enterprise that is aware of the importance of clean water and wastewater. In 2018, after discussing with its shareholders and consultants, Pubinno reconstructed its sustainability approach around Sustainable Development Goals of the United Nations Development Programme:

Goal 6: Clean Water and Sanitation

Goal 8: Decent Work and Economic Growth

Goal 9: Industry, Innovations and Infrastructure

Goal 12: Responsible Consumption and Production

Goal 17: Partners for the Goals

Pubinno’s action items are set around these goals. In 2018, Pubinno’s sustainability framework will primarily start with the carbon and water footprint estimations, including framework texts and strategies, and continue with the completion of ”Pubinno 2018: Beer and Sustainability” document.

Taste, efficiency and sustainability are core values at Pubinno, and this year the company is  shortlisted at Webrazzi awards for the IoT startup of the year, 2018. Please click to vote for Pubinno.